The Hideaway presented a specialized challenge in the Fort Lauderdale market. Building a brand identity, while creating awareness and market share for a niche location in a locale brimming with options for bars, restaurants, and nightlife. RTMG focused marketing efforts on millennial engagement and brand recognition utilizing interactive weekly entertainment programming directly integrated into aggressive digital and social media Call to Action campaigns.
Through our proprietary combination of impact B2C target marketing dedicated to building a geographical footprint and geared towards bringing consumers directly into the space, we were able to enroll and activate a notoriously difficult consumer group. In four months RTMG successfully built our clients contact database by 2000%, increased customer interaction on key social platforms by 1350%, and increased weekly Gross sales by 320%.