The Fillmore Miami Beach

Reinvigorating Tradition

For 68 years, The Jackie Gleason Theater, now named The Fillmore Miami Beach at the Jackie Gleason Theater, has been the single most important iconic architectural symbol in live concerts, live TV shows and cultural events in Miami Beach. It houses nearly 3,000 guests and operates in a downtown neighborhood that is not only home to hundreds of thousands of local residents but a global destination for millions of tourists who come to visit the gorgeous beaches of Miami each year.

The Fillmore
Miami Beach

Reinvigorating Tradition

For 68 years, The Jackie Gleason Theater, now named The Fillmore Miami Beach at the Jackie Gleason Theater, has been the single most important iconic architectural symbol in live concerts, live TV shows and cultural events in Miami Beach. It houses nearly 3,000 guests and operates in a downtown neighborhood that is not only home to hundreds of thousands of local residents but a global destination for millions of tourists who come to visit the gorgeous beaches of Miami each year.

The Fillmore Miami Beach expertly transitioned the venue space from a traditional 1950s style showhall into an all encompassing music venue that draws a heavily millennial demographic. RTMG was brought on board to assist in further target market awareness while maintaining brand integrity throughout all promotional layers. With a legacy of comedy shows and traditional live bands, part of our commitment included consulting on their calendar of events for programming that would graner interest from the regional collegiate demographic.

We focused on electronic dance music, the largest millennial genre segment in South Florida, and hip hop which is consistently a primary music interest in the US. Since beginning work with the venue we have been an integral part of marketing acts like Bruno Mars, Skrillex, Big Sean, The Weeknd, Bassnectar, Jason Derulo, Macklemore & Ryan Lewis, Porter Robinson, Meek Mill, 2 Chainz, Disclosure and Flume to name a few.