Miami Music Week

Concrete & Dance Music

Miami Music Week is one of the world’s most recognized electronic music events. Every year, millions of people from across the globe descend on Miami during the last week of March as the city transforms itself into a dance music paradise. Now in its eighth year, the MMW brand unifies events in the city as every venue opens its doors for a week long marathon of parties that collectively feature almost every major artist in the electronic dance music scene. In 2018, more than 1,200 artists performed at over 300 events hosted between 85 venues.

Miami Music Week

Concrete & Dance Music

Miami Music Week is one of the world’s most recognized electronic music events. Every year, millions of people from across the globe descend on Miami during the last week of March as the city transforms itself into a dance music paradise. Now in its eight year, the MMW brand unifies events in the city as every venue opens its doors for a week long marathon of parties that collectively feature almost every major artist in the electronic dance music scene. In 2018, more than 1,200 artists performed at over 300 events hosted between 85 venues.

With Miami Music Week we saw a big opportunity which was missed by many. We noticed that a majority of artists traveling to South Florida in March were techno, house and trance artists and saw little representation of bass music artists which included the growing genres of dubstep and trap. We also realized that a majority of events happening during this week were 21+ which limited opportunities for those under 21 who were still in town actively seeking entertainment.

This opportunity lead us to create creative contracts with under utilized venues, strategic brand partners who were interested in the younger demographic and emerging artists, booking agencies, record labels and management companies who worked in this growing bass community. Over the past six years RTMG grew our Miami Music Week footprint from two days a week to a full week of sold out events in multiple venues across Miami which now yields over 10,000 attendees.

Previous Next
Close
Test Caption
Test Description goes like this