Taking on KPP as a client presented a unique opportunity for RTMG to test our methods and strategies within an extremely niche demographic. The Bollywood consumer group within South Florida is both notoriously loyal, and difficult to break into. This market also presents inside of a subgroup of consumers who do not use social media and digital based advertising as their primary source of event or product information.
RTMG spent several months learning the cultural, religious, and subcultural aspects of Indian consumers while developing an “outside of the norm” strategy to infiltrate this close knit community. Our market studies proved fruitful when implementing our analytic based campaign using a combination of P2P and direct impression focused material. RTMG was able to successfully structure and manage the fastest selling Bollywood event in the Florida market to date!
- Building a complex database that facilitates easy CRM
- Sourcing new relevant brand partnerships and sponsorship
- Identifying and closing on additional untapped revenue streams
- Facilitating the capture and generation of long term media asset that include onsite photo and video coverage
- Event logistics and management consulting leading to a 28% decrease in overhead